For five years and counting, we’ve created and produced the annual Holiday Production Show at the flagship Westfield Century City Shopping Center in Los Angeles. Our in-house team created a live production show from concept to staging and custom musical arrangements - in a beautiful outdoor venue with more daily traffic than Disneyland. The daily live performances by a world-class cast surprise and wow thousands upon thousands of audience members each year.

The show began in 2019 as a flashmob-driven performance with characters joining in song throughout the popup holiday market. The production has evolved into a full-scale stage show on a custom built outdoor stage viewable from multiple levels. And it snows!

Non De Gen also produces custom holiday content for Westfield locations nationally, including World Trade Center in New York. These shows and activations are produced in coordination with the Unibail-Rodamco-Westfield Entertainment Team.